The following comes from a Dec. 12 story on Independent Women’s Forum.

After grabbing a Slurpee and hot dog, 7-Eleven patrons may pick up some government-sponsored healthcare messages, too. The Administration just announced a partnership that allows them to promote ObamaCare on sales receipts.

Building on partnerships with shopping malls and other hot spots for the young and uninsured, the Department of Health and Human Services announced a partnership with PayNearMe, an electronic payment processing system that allows businesses to process cash payments for those who don’t have access to banks. 7-Eleven is one such store that will now allow PayNearMe receipts to include a plug for at the bottom of receipts.

During this open enrollment season, we’ve seen the Administration take a different approach to marketing ObamaCare that relies more on partnerships than big, splashy and expensive PR campaigns.

The Washington Post reports:

Starting today, and until the end of the open enrollment period for insurance under the Affordable Care Act, PayNearMe receipts printed at all 7,800 7-Eleven stores in the United States will direct payers to

HHS Secretary Sylvia Burwell demonstrated the system at a 7-Eleven in downtown Washington on Thursday in a small press event attended by Sunnyvale-based PayNearMe chief executive Danny Shader.

The partnership is an effort to reach potential customers where they already are, Burwell said.

“We know that the populations we’re trying to reach, many of the uninsured are those who . . . are unbanked,” Burwell said. “Those are the people that PayNearMe reaches. We want to try and reach those populations.”

HHS Secretary Sylvia Mathews Burwell has been open about the challenge the Administration faces this open enrollment season which ends this month for those who desire ObamaCare coverage starting January 1. Enrollment efforts sputtered off to a slow start.

To read the original story, click here.