Planned Parenthood Affiliates of California and California Planned Parenthood Education Fund launched separate C3 and C4 digital ad and video buys in both English and Spanish ahead of the November 8 midterm elections. The digital ads, which started mid-October, come as abortion access continues to be attacked nationwide in the aftermath of the U.S. Supreme Court decision in Dobbs v. Jackson Women’s Health Organization which overturned Roe v. Wade and eliminated the federally protected right to abortion.

“Abortion is on the ballot. And not just access to abortion services, but the fundamental right to abortion,” said Jodi Hicks, President and CEO of Planned Parenthood Affiliates of California. “This election, as with every election before, matters. And Planned Parenthood is doing everything we can to inform voters and encourage them to participate this November, including supporting champions of sexual and reproductive health care and Proposition 1 in this new post-Dobbs reality.”

The digital ad buys feature informational static ads and 6-second and 15-second videos promoting the importance of voting and how people can vote this November. They will run until election day across the state of California.

Watch video here

Watch video here

The PPAC C4 digital ad buys will focus on the importance of supporting Proposition 1 and electing sexual and reproductive champions, continuing the “Roe the Vote” campaign launched earlier this year. The graphics direct voters to PPAC’s voter guide: These ads will run until election day across the state of California in targeted areas, reaching key voters for turn out.

Watch video here

PPAC and the seven Planned Parenthood affiliates across California have already participated in several GOTV events bringing awareness to the importance of the elections, as well as broader GOTV efforts across the state. During a Planned Parenthood event earlier this month, more than 200,000 texts were sent to voters as ballots arrived. And GOTV events and outreach continues across California in the final weeks.

“Protecting abortion rights and access is not just widely supported on the campaign trail, it is the right and necessary thing to do as essential health care remains under attack nationwide,” said Hicks. “Voters across the country, including right here in our state, are making it clear that abortion matters to them and they are voting to take control and say bans off our bodies. This November, we have no doubt Californians will use their voices and vote to say loudly and resoundingly they support abortion rights.”

Polling has shown that access to abortion is not just a top issue this election cycle, but a huge motivator for many voters this November with the Wall Street Journal poll finding that “more than half of voters said the issue made them more likely to cast ballots in the midterm elections.”

The above comes from an Oct. 26 email sent to media by Planned Parenthood.