The following comes from an April 11 posting with LifeSiteNews.com.
Plenty of companies have argued that natural marriage is “bad for business“–but they’ll have a tough time persuading J.C. Penney. After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.
It started in 2011 when the company hired Ellen DeGeneres, a vocal proponent of same-sex “marriage” as its spokesperson.
The choice drew fire from organizations like the American Family Association (AFA) because it was a departure from the store’s longstanding values. When AFA’s One Million Moms complained, J.C. Penney’s new CEO, Ron Johnson, stubbornly dug in his heels.
Then, on Mothers’ Day, the company shocked customers with a blatant endorsement of homosexuality in an ad that featured two moms–followed by a two-dads ad for Fathers’ Day. Coupled with an overhaul of the stores’ pricing system, the stock never recovered.
Now, months after the experiment failed, J.C. Penney has fired Johnson and replaced him with the former CEO, Myron Ullman.
Hinting that the problems are more political than the media is reporting, Ullman said bluntly,
Whether the retailer will learn from its mistakes is yet to be seen. But J.C. Penney’s freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Pandering to those who want to redefine marriage (and the rest of society with it) may earn you a pat on the back from the Human Rights Campaign, but in the long term, it’s bad policy.
Americans want corporate neutrality in the culture wars, and when they don’t find it, they will go elsewhere.
To read entire posting, click here.
Don’t shop there, never will
I used to shop in J.C.Penney, they had classic clothes for mature women. When they changed the manager the clothes they had for sale were horrible, for very young women and of terrible quality. I stopped shopping there. If I would have known about the same-sex propaganda I would have stopped going there earlier.
Maybe now with the old manager back things will change for the better.
For all of these companies, the bottom line must always be the profit margin and I thought it bizarre and arrogant for a company like JCPenny, whose customer base has ALWAYS been middle class women(of all races and ethnic groups), to flaunt this loyal constituency and opt to try to appeal to the homosexual/youth market. I used to love Penny’s because you could find really nice quality items at a reasonable price and it is where my mom and grandmother shopped. It’s where we went for everyday shopping for all the men in our lives, for our decorating and clothing. It was like a slap in the face to see they didn’t value our custom anymore and felt they were going ‘upscale’ to a younger/swinging age group. Starbucks isn’t losing anything by appealing to this group because what sensible, family oriented woman is going to spend her hard-earned money on such a luxury ? (also, who wants all those calories?) I haven’t gone to starbucks for years because of their association with pp and same-sex marriage…not even for tea! I confess I had to shop at Penny’s recently because no one else carries really nice pajamas like Penny’s for sensible women. So, if they return to what Penny’s has always been, I will be happy to take my custom there once again on a regular basis. I’m shameless! ;O)
I stopped shopping at Penney’s precisely because they bowed to the homosexual culture by bringing in Ellen DeGeneres as spokesperson then topped it off w/ same sex parents in ads for spring sales ads. And I’m not alone, many of their traditional customers refused to shop there. Remember Chick-fil-a? The media is filled w/ all kinds of stories about the downturn of JCP and Wall Street’s opinion of mgmt’s decisions, but no one is talking about the homosexual elephant in the room.
Thanks for the info, CDC. I was not aware of all this.
This is also why so many media outlets are failing! Business must make a profit and the vast majority of people are NOT homosexuals, and somehow I don’t think a lot of homosexuals like the J.C. Penny style! LOL!
All my life, I have been a J. C. Penney’s shopper, and believed they as well as other traditional American stores, supported traditional American family values. Their clothes and other items were well-made, and dependable and classic in style and quality. In the last few years, however, Penney’s as well as other American stores have fallen prey to the low-quality, trashy “liberal adolescent high fashion” styles of the post-1960’s, and so I have had to discontinue shopping there. Obviously, they had poor management! This is NOT, and MUST NOT, become a country of ONLY sick, degenerate, post-1960’s “Death Culture” liberals and hippies, with trashy styles and no morals whatsoever!! Our Church leaders need to speak up, and help form a DECENT Nation, once again!!
I am so glad to hear this. We also stopped shopping at JCP when these changes were made. It wasn’t a big loss anyway because they changed everything anyway and there were no longer conservative, affordable styles available. I can’t wait to see what changes take place and hope we can shop there again.