The next casualty in the social media explosion could be KNXT (Channel 49.1), the local television station owned and operated by the Roman Catholic Diocese of Fresno.

As the first step in a possible switch, the TV station has been listed with a broker at an asking price of $2.5 million.

Colin Dougherty, KNXT general manager, said listing the TV station with a broker is a way of “looking to the future and to see what the feedback will be.” For now, the station is operating as usual.

Should KNXT be sold, the next owners will have to either broadcast more faith-based programming or use it for educational purposes because it has a noncommercial license with the Federal Communications Commission. Once a license is designated to be noncommercial, it can never be changed.

“This means the station can’t go on the open market,” Dougherty said.

KNXT, the only full-power Catholic TV station offering programming 24 hours a day, has been broadcasting a combination of Sunday Mass, talk shows, The Rosary, music and a variety of other programs targeting Catholic viewers. The station celebrated its 30th anniversary on Nov. 2, 2016.

The station’s signal is also broadcast on Channel 38 in Bakersfield. Through the two signals, KNXT reaches seven counties.

Full story at The Fresno Bee.